![]() You're wondering what this has to do with a man who sings in autotune and had a McDonalds Happy Meal tie-in to his last album (people were trying to hock the nuggs for real cash on eBay, it was wild). Barnum who lived in the 1800s, showing just how far back not just advertising but the concept of 'any publicity is good publicity' goes. That quote actually comes from an American showman named P.T. This from the man who masterminded the 'Vorsprung durch Technik' ads for Audi in the '80s: “One of the most profound and fundamental things you can say about the value of a brand is that it is made by people who will never buy it.”ĭistilled, this is the principle of: “There is no such thing as bad publicity, as long as they spell your name right.” To paraphrase Sir John Hegarty (founding partner of Saatchi & Saatchi, co-founder of Bartle Bogle Hegarty AKA BBH and currently creative director of The Garage Soho) it's because social media companies have persuaded businesses that advertising must be as ruthlessly efficient as possible. What's the deeeeeal with market fragmentation, I enunce into the mic, spotlit betwixt a brick wall and a nonplussed crowd. How can someone go from Public Enemy Number 1 to a frontrunner for topping the charts based on hype alone, especially in a time of shrinking attention spans and marketing dilution?įirst, let’s take a step back. The public single-mindedly against him and entirely shunned by all his brand affiliates with a botched initial apology that was memed into oblivion by an incensed internet. 10 lives lost in a mosh pit crush, the youngest was just 9. It's hard to imagine that only 2 short years ago Mr Scott was at the lowest point in his career: branded a demonic and dangerous individual after a festival that words like 'tragedy,' 'horror' and 'disaster' can barely encapsulate. ![]() Producer Mike Dean has also been photographed holding the briefcase open, but the contents are a mystery to the viewer.ĭenizens of the net have amused themselves by photoshopping the (absolutely jacked and stony-faced) security guard with the goods into images of other musicians and celebrities to jokingly imply that they, too, are involved.Įven at the time of the announcement of the late Tina Turner's passing, ‘Travis Scott’ was the number one trending hashtag on Twitter, Tina at number two, followed up by Mr Scott's album title, ‘Utopia,’ at the number 3 spot. ![]() So far, it's also been spotted with the artist formerly known as the Weeknd and singer SZA, suggesting the singers may be involved with the album. You'll see it handcuffed to a security guard like it contains the nuclear launch codes, but the rumour mill says it contains the most anticipated album of the year. It's popping up everywhere online, across forums and social media.
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